Food industry veteran, plant-based advocate, and technology producer with decades of experience across manufacturing, distribution, sports nutrition, and software development.
A decade at PowerBar during its inception and explosive growth provided a front-row seat to the birth of the performance nutrition category and the operational demands of rapid-scale food manufacturing.
Built and sold nutraceutical distribution companies serving gyms, health clubs, smoothie bars, fitness stores, and grocery chains across U.S. and global accounts. Co-packed brands and ultimately sold the primary business to Dr. Smoothie.
Plant-based since 2019, bringing a lifetime of firsthand industry knowledge to the movement. Also a professional commercial pilot, software developer from the dot-com era, and current AI producer.
Deep operational experience in food production, co-packing, and scaling CPG brands from startup to acquisition.
Translating decades of conventional food industry knowledge into actionable strategy for the plant-based sector.
From dot-com development to modern AI production — applying technology to solve real business problems.
Lifelong athlete with competitive credentials and a decade inside the brand that launched the category.
Leveraging decades of food industry experience and a lifelong connection to fitness to help accelerate the plant-based movement.
I'm always open to conversations about the plant-based industry, food manufacturing, technology, or where these worlds intersect. Don't hesitate to reach out.